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Title

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SEO Analyst

Description

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We are looking for an experienced and detail-oriented SEO Analyst to join our dynamic digital marketing team. The ideal candidate will have a passion for digital marketing, analytics, and a deep understanding of search engine optimization strategies. As an SEO Analyst, you will be responsible for analyzing, reviewing, and implementing changes to websites so they are optimized for search engines. You will maximize the traffic to our websites by improving page rank within search engines. You will also be responsible for managing all SEO activities such as content strategy, link building, and keyword strategy to increase rankings on all major search networks. Your role will involve conducting thorough keyword research to guide content teams, reviewing technical SEO issues, and recommending fixes. You will collaborate closely with content creators, web developers, and marketing teams to ensure SEO best practices are properly implemented. You will also be responsible for monitoring and evaluating search results and search performance across major search channels to improve rankings. The successful candidate will have a proven track record of improving organic search results and driving traffic growth. You should be comfortable analyzing data, identifying trends, and making data-driven decisions. You will also be expected to stay up-to-date with the latest SEO and digital marketing trends and best practices, ensuring our strategies remain effective and competitive. In addition, you will be responsible for creating detailed reports on SEO performance, including traffic, rankings, and conversions. You will present these findings to stakeholders and provide actionable insights and recommendations for improvement. You will also be expected to conduct competitor analysis to identify opportunities and threats in the market. We value creativity, innovation, and a proactive approach to problem-solving. The ideal candidate will be able to think strategically, communicate effectively, and work collaboratively with cross-functional teams. You should have excellent organizational skills, attention to detail, and the ability to manage multiple projects simultaneously. If you are passionate about digital marketing, have a strong analytical mindset, and are eager to contribute to the growth and success of our organization, we encourage you to apply. Join our team and help us achieve our goals by optimizing our online presence and driving meaningful results through effective SEO strategies.

Responsibilities

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  • Conduct keyword research and analysis to guide content strategy.
  • Perform technical SEO audits and recommend improvements.
  • Monitor and analyze website performance metrics and search rankings.
  • Collaborate with content creators to optimize website content.
  • Develop and implement link-building strategies.
  • Prepare detailed SEO performance reports and present findings.
  • Stay updated with SEO trends and algorithm changes.

Requirements

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  • Bachelor's degree in Marketing, IT, or related field.
  • Proven experience as an SEO Analyst or similar role.
  • Strong knowledge of SEO tools such as Google Analytics, SEMrush, Moz, Ahrefs.
  • Understanding of search engine algorithms and ranking methods.
  • Excellent analytical and problem-solving skills.
  • Strong communication and collaboration abilities.
  • Ability to manage multiple projects and meet deadlines.

Potential interview questions

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  • Can you describe your experience with keyword research and analysis?
  • What SEO tools do you regularly use, and why?
  • How do you stay updated with the latest SEO trends and algorithm changes?
  • Can you provide an example of a successful SEO strategy you implemented?
  • How do you measure the success of your SEO campaigns?